Identify small moments. Throughout our life, there’s always just small moments that count. It’s the little things that matter. It’s the small, little note that you put out for your wife or your husband, telling them to have a beautiful day and that you love them. It’s the little flowers you send, it’s the little chocolates. It’s the little small thank yous or when you see somebody having a bad day, walk over there, you tell them, “How are you doing? What’s wrong?” It’s the small things that matter.
When practicing the FYMM Framework, we want to always remember the small things. I was mostly just spurting out some things, but let’s give some better examples, like some massive examples of how identifying the small things matter. Let’s talk about Walmart with Sam Walton. Sam Walton used to fly to every single one of his competitors’ stores and spend time, he was even quoted saying that he thinks he spends more time in his competitors’ stores than his own. Why was he doing that? By trying to identify small things. Small moments, small things that other stores are doing that he’s not doing.
Another example. I think it was American Airlines one of the flight attendants noticed that all the customers were taking the little black olives off the salad. No one was eating them. She made that discovery, and she went up the proper chain of command and told her superiors. That small little thing, her general manager, realized that The Airlines were being charged by the ingredient. It’s like when you’re ordering a pizza. You get charged on how many items you put. You just get a cheese pizza, it’s completely different from an all-you-can-eat meat-lover’s pizza, right? Cheese in-expensive, Meat lover’s expensive. So if all the customers were not eating the olives, then there’s no point in adding them. They realized that taking off some of the ingredients, (the ingredients that the people did not want to eat anyways,) they saved thousands, probably over the years, millions of dollars. Finding that small, little thing, identifying small moments in time. Innovation comes from solving problems, I kind of almost say laziness. So identify something small, something that you don’t like, something in your life, you’re like, “Man, you know what? I think I could do this better.”
Remember, everything starts with a thought, so start from there. Identify different things. Identify with your kids, If your kid’s not doing something a hundred percent how you want it done, instead of automatically jumping the gun, take the time, slow down, maybe there’s a reason. Maybe the kid’s telling you something that you’re not paying attention to. Maybe they can’t vocalize or they can’t explain how they want to explain it, so they’re trying to communicate in a different way. One of the greatest tragedies of life is to try to turn an artist into a conformist and a conformist into an artist.
Same thing with a dog, you trained yourself to notice when the dog goes to the door, let it out. It has to go to the bathroom. But if you weren’t raised around animals, you wouldn’t really know that. I mean, it’s kind of obvious, but it’s obvious to people who owned animals. My aunt told me when I was younger, she said, “All you need in this world is common sense.” She didn’t tell me that things don’t become common sense until it’s already knowledge that you know. It’s common knowledge, right? So, it’s common sense to let a dog out when it needs to go to the bathroom if you’ve had a dog before. If you’ve never had a dog before, that’s not common sense. It’s really not. But by being attuned and being aware, you would notice, as you can identify that small moment, whether you’ve had a dog in your life or not, is becoming aware of your surroundings, being attuned to what’s going on.
Another example, David Gold. He owned a liquor store and he noticed that every time he put 99 cents on something, that it would be out the door. He noticed this over and over and over again, and he was like, “Well, what is this?” Then, he started realizing, he started finding products he could make a profit off of 99 cents. What he did is he identified that small moment, and then went on to open up a 99 cent store with 149 different stores by selling products that are only 99 cents. He identified something small and then boom, changed, adapted, created. So, that’s what I’m asking you guys to do. Go around your house, really, honestly, go around your house and then identify the small things that you didn’t notice before, and just write it down. Take a notepad and identify every little thing that you didn’t notice before. If you live by yourself, it’s going to be a little bit easier because the majority of the things that you put into the house, you put in. But if you have other people in your house, identify the small moments. Go look around and go notice everything that you’ve never even noticed before. Take the time to slow down. Then through that, you’re going to start noticing things you never thought that you would notice. Whether it’s with your finances, whether it’s with your love life.
This is like the number one thing with a girl. They get their nails done, pay attention and say, “I like your nails.” Or if they’re changed their hair and you don’t notice, oh man, you made a big mistake. Right? It’s identified in those small moments, and especially when it comes to a female, as in telling a female. I could be wrong, but from my experience, growing up with a lot of sisters, it’s the smallest, little, itty bitty things that they change about themselves. If you notice it, you get extra points. Right?.
Think of the small, little things and you’ll be amazed on how that changes your life and gives you more opportunity. If you’re trying to lose weight, take time and imagine. Start looking at the weight, start looking at everything that you put in into your system. I guarantee. You’re going to be like, “Wow Are you serious?” Identify the small little things. If you’re trying to lose weight, or if you’re diabetic and you can’t eat a lot of sugar, and you smoke cigarettes, do you know what they put in cigarettes? They put a little sugar in the filter because they know addictive sugar is, and sugar will give a better tasting cigarette. Identify the small little moments.