Category: Business

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Managing Uncertainty While Blazing A Trail To Success

And the last one out of this great box that I had is Progressive Manufacturing: manufacturing uncertainty while blazing a trail to success. Can you read it? Boom. By … Yeah, right … Soli J Engineer. That’s really his name is Engineer. That’s funny.

Section one: people. Where’s section … Section two: products and services. Section three: process. Section four: the future And that’s about it.

So what we got under chapter one is The Biggest Hurdle, Leadership and Teamwork, Organization, My Five Cs … All right. Well, there we go. I want to hear what are his fi … Let me get more comfortable. Excuse me. Let’s see. What are his five Cs that he is talking about? He has Care, Comprehensive Commitment, Communication, Common sense and Conclusion, right? No. Yeah, it is five. One, two, three, four, five. Conclusion doesn’t count even though Conclusion is a C. That’s why I had to recount. I’m a little slow sometimes. All right. So let’s check them out. Four D one.

All right. My Five Cs. Right? “If you don’t have passion, change.” I like that. If you don’t have passion then change, because whatever you do, you have to have passion for it, like going through a hundred books in the weekend that you got to have passion for it. Because if not, there’s no possible way you’re going to talk this much into a camera. I’ll tell you that.

So we got … What is this TLC? Tender loving care. This requires … Okay. “Regardless of magnitude, in order for any project to be successful, there is no substitute for proper planning, organization, and implementation from the very start. This requires a significant amount of passion, discipline, and TLC. In fact, it requires TLC: tender loving care, comprehension, commitment, communication, and common sense.”

Right? You see how he a … TLC and then see his Five Cs that he’s talking about. Right? It was kind of … That was neat how we did that.

All right. And like I said, I’ll go more in depth in the essay. So look forward to the essay after class.

Care. Most … “It’s obvious that if we want us to succeed in anything you have to care”, right? I mean, that’s obvious. He goes through caring about work and caring about people. One way to show that you care. So he kind of goes into a comprehension. “Without a doubt, it always helps to understand why we do the things we do and the consequences of our actions or in-actions. Very often though, the very real answers to why we perform certain tasks are not intuitively obvious.”

Ooh, that’s it. Who is this person? Soli J Engineer. [IM 00:04:06] progressive manufacturing. I like it. I’m liking this. Very often though … Okay, no. “A reasonably well-advertised approach. Your ad should prove to the Twitter production is a work well and experienced. It’s called the Five Whys.” It’s also the Kaizen. I’m glad he said that, because I have a class. If you want to accomplish any goal, right? Like any task, then take my class. It’s a great class. If you wonder how I can get things done, how I like … and then take the class and it explains it, but I’m glad he kind of brought it up. Side note.

Let’s see what else you have. Comprehension. Commitment, right? I mean, that’s kind of what I’m doing right now. You have to commit into what you’re going to do, right? “So perhaps two of the most misused and misinterpreted statements are ‘I’ll try’ and ‘I’ll do my best’. Of course, ‘I’ll try my best’ covers it all. We use those terms, not just in our business lives, but in our personal lives too. Before you are tempted to call me an insensitive, unrealistic hard-head, let me explain. In certain situations, the goal objective is not always readily achievable. This also applies to the route one may have to take to achieve such an objective.”

I like that. Dude, this without even knowing … Me and him get along quite well without even knowing it. Right. Commitment, right? If you read my book, right? ‘I’ll try’ and ‘I’ll do my best’, you’ll just understand that that is just horseshit. Excuse my France.

Communication. Okay, yeah. I still got a little bit. Yeah, let’s go to Common Sense. You know, Communication. Well now, no, no, no. okay. We have to … because communication is … Let’s see what he has to say about communication. Okay. “In the eighties, when I was working with a very large company, I had a privilege of attending a series of lectures by one of the masters of transactional analysis, Abe Wagner. The one thing that that has stayed with me from those lectures is a cliche that Ab used ‘Say it straight, or you’ll show it crooked’.” Okay. Let me think about that: ‘Say it straight or you’ll show it crooked’.

Okay. “And I have to” … Okay. “The little cliche struck a chord in me and I have used it in my dealings with people in my business life and program. How often are people reluctant to say what’s really on their minds? Quite often. This is true at work and home. Most people have worked for a manager who did not approve of the work habits of one of their [inaudible 00:07:13], but did not feel comfortable with having …” Okay. “One manager may avoid the person.” [inaudible 00:07:19].

All right. Basically it’s … I mean, it does make sense. Let’s say it again, ‘Say it straight or you’ll show it crooked’. So even … He kind of goes down … Of course, when I go in more depth, I’ll go in more depth. But what he’s kind of talking about right here is “honest thoughts and opinions must be conveyed in a professional manner. In the medical profession, for example, this is what separates good doctors from good medical technicians, their bedside manner. And in the home-front look at a number of marriages that end up in divorce because a husband and wife can not effectively voice their thoughts and feelings.”

And that’s very true. So in business, in life, in anything communication is the key like I was saying. So I agree with what he’s saying. I’m interested in kind of see what more common sense, right … I got like 30 seconds a minute before I got shut off … “So the best piece of advice pertaining to common sense is to use it.” But the thing … “Sometimes we would get so wrapped up in what we were doing that we forget to check if the results we arrived for are reasonable. Time and time again, I’ve witnessed individuals using a mathematical formula, a forecasting algorithm, or a software package to help them solve problems and accept the answers as gospel. Answers must be checked for reasonableness. They must task pass the ‘smell test’.”

Yeah. That’s very true. Very true. So you have like in everything you have to … I liked the way he thinks, I really do. I like the way he thinks.

It’s going to … This will be a good one. A good chapter to read. Very interesting. I hope you guys gotten a little bit out of it. Just a little brief display of what I said and look forward to box number three. No, no. Four. We’re in box number four, baby. Yeah.

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The Customer Journey

Right. I want to go back to where we were. I really do. However, let’s move on just a little bit. Why don’t we see if we find something. Well, let’s see if it’s dark over here. Is it too dark? I can’t really see. All right, we’ll go back. Okay. Okay. Oh, we’ll check over here. Let’s see.

“The Customer Journey”. Yeah. That’s the first one. “The Customer Journey: How an Owned Audience can Transform your Business”, written by Mike, Shana, or Shauna? Brad and Blake. Well, Blake and Drew. Let’s kind of see what they’re talking about here. Yeah. “The Customer Journey”, like I said, just busy blogging. Nothing important on the back. All right. Yeah. I’m sold, what about you guys? You guys sold? Let’s check it out.

Let me see this. I’m looking at this one right here. “Telling Lies in Modern American Autobiography”. It’s all fake news! I’m sorry. I’m sorry. All right. Back to “The Customer Journey”. I’ll show you guys what we’re looking at.

Oh, look at this. Look at that. Look at that. It’s an autographed copy. We’re going to have to put this to the side, right? It might be worth more than a dollar later on. I’m just joking. It’s probably like a $30 book. Don’t quote me, right? I have no idea how much this book is. But it’s kind of cool, I got it autographed though. That’s awesome. I’ll put it in my autograph collection. And you know when I say collection, not a very big collection, but collection nonetheless.

What is this, dude? I’m still scrolling, trying to find the table of contents. That’s why. Here we go. All right. No one cares. No. What? Wow. Okay. So this is pretty awesome. Okay. I get it. So it literally is their journey. So they go through each little part of the journey, and let’s go to 153. We’re looking at a interactive quiz, and basically we’re looking at the sub part where it says, “why use interactive content?” 153. Well, this book is not the easiest to hold open with one hand. 153.

Okay. “Why the interactive quiz?” Now we’re going to go through a little bit and find the sub section that I wanted to find. There we go.

“Why use interactive content?” Okay. “Done well, interactive content can drastically improve conversion rates across your website. In fact, we’ve had cases where optimizing an exiting quiz has improved conversion rate by,” Wow, “in just one month. In 2017,” blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. Okay. “20,000 survey respondents agreed that interactive content provides numerous benefits, 87% agree that internet content grabs attention, 73 agree that interactive content enhances retention of the brand, 77% agree that interactive content can have reusable value resulting in repeat visitors and multiple exposures.” Yeah.

All right. We’ll just go right here. “What is the purpose of interactive content? According to CMI, survey markers use interactive content for engagement, education in an audience, creative brand awareness, lead generation conversion sales, and sales enablement.” That’s interesting, because in today’s world, content is king, right? So if you can add interaction, engagement is .

Sorry, I don’t know, my fault. I do that. Probably every video I get my words mixed up. If you’re offended or whatever, one, I don’t really care, whatever, it’s a lot of talking. So I jumble my words, sorry. But back to what I was saying, if you’re a marketer or an advertiser, because those are two different worlds, we’ll explain those in different videos and different books and things, then having an edge is how you make it in life. Right? You know, having that small little edge over everybody else. So with this data right here, it’s a new trend having interactive content, right? The more interactiveness, the more user ability, the more user engagement, excuse me, you have on your site, what they’re saying is that people are going to retain your site more. Right? They’re going to remember you longer and it’s going to create a better user experience. Right? And then also gives you the opportunity to have more ads, and the more pages they go increases your ad money as a marketer, the more people they engage, the more shares you’ll get, the more email addresses that you’ll get. So very interesting, glad that I picked that one out.

If you read below or you get the book, then the book that I write, this one, obviously, there’s the link below to get this book. But if you also get the read below, you’ll get my more analysis of the chapter and more in depth. So that was pretty interesting. Talk to you later.

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Ed Otto NASCAR’s Silent Partner

All right. Well, we moved sides now. I’m looking at the other side of my bed. My bed’s not made, whatever, you can criticize me later. I don’t really care. Okay. So let’s look on this side. Let’s see what we got. Now, since I am in North Carolina and if you didn’t know anything about NASCAR and moonshine, the works, the Appalachian mountains is synonymous with moonshine and NASCAR. I was born in Asheville, which is literally on the mountains and right now I’m in Charlotte, which they have the one at the Charlotte Motor Speedway, but even more important, they have the NASCAR Hall of Fame. So I say all that because I seen this book right here. Ed Otto, NASCAR’s Silent Partner. All right. Well let’s see what he did for the benefit of NASCAR.

That’s Ed Otto right there, silent partner. All right. My eyes aren’t working. I can’t read it through the phone, my eyes, it’s all blurry.

NASCAR comes knocking, racing ahead, a Yankee sport. Yeah because it’s all from the south. How was it a Yankee sport on the south? Look at this guy, look, we all know him. If you don’t, that’s P.T. Barnum from Barnum and Bailey’s.

Wait a minute now. I know we’re supposed to go to the north or whatever, but I just wanted to… The honest swindler, what is he even talking about? Swindler, an honest swindler, that’s what Ed Otto liked to call himself. It was a fitting expression and a common saying for a man who came of age in 1920s. How old is this guy? My goodness. We’re talking about the 20s, that looks like the 60s. Swindlers, in his mind, were the greatest showman on earth, they were the ultimate con man as in confident man, crooks, but in the playful sense of the word. They were guys who practiced shameless promotions, were good at giving people what they didn’t even know they wanted and could hoodwink with the best of them. They were masters of the hype who knew what the public would pay good money to see crazy things. He would also use the word swindle to describe a deal in progress. Wow. I’m almost going to… Screw the, this is a northerner’s sport. I like this one. This is interesting. He already got me here. He is an honest person, he’s like, I like a swindler.

The schmooze, a smooth talker, Otto was skilled in the art of schmooze and always maintain a pocket full of body jokes that he doled out when the time was right. Okay. Yeah. You got to learn a little bit about this guy. This is a nice… The savvy. Savvy part of Ed Otto understood the workings of the business world. How to spend money to make money, how to manage people, orchestrate logistics, solve problems, pay attention to trends, spot an opportunity and seize it. Okay. Yeah. This is going to be the soft touch. So this is all about sales and marketing. Okay. We’re done right here.

What was this guy like? I don’t know if they’re talking about Otto because I just picked something. What was the man like? He had brains, courage, perseverance, resilience, tenacity, humility, humor, energy, passion, and discipline. Strong sense of confidence and integrity, was downright unshakeable, people trusted him, he could keep secrets with an absolute clarity of right and wrong. Ed Otto did not come across as a hungry man, he was not easily intimidated. Interesting.

I mean, I know we were supposed to learn about how it was the northerner’s sport, but he kind of caught me on an honest swindler. Right. I saw P.T. Barnum and it was over, had I understand more. But I do like what he was saying. I mean, he’s talking about like a con man, but this is 1920 so that’s like a hundred years ago. So the perception of people and the perception like the names that we use people can change. He’s sitting there literally saying an honest swindler. When you think of a swindler, you don’t think of anything honest, you think of everything is like dishonest person. But the way that he’s saying, he said that he enjoyed the swindler, he’s even basically saying that P.T. Barnum was a con man. Today when we think of con man, we think of like a negative person, let’s send to jail but what he’s basically saying is the con man has the ability to give the crowd what they want because they can confidently manipulate your feelings for their benefit. It’s interesting because when we think about it today, like we have all the gurus and everything like that and by his definition, they’re honest swindlers. Can’t wait to read more, that’s going to be fun. The little excerpt, or whatever, notes then on this one should be interesting and insightful for all. Excuse me.

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The Richest Man Who Ever Lived

All right, back over here. Let’s go back to this juicy, juicy row we got over here. The Richest Man Who Ever Lived: King Solomon’s Secret to Success, Wealth and Happiness, Steven K. Scott.

Let’s learn about the richest man that’s ever lived. Let’s see how he accomplished having health, wealth, and happiness. Well, success, wealth and happiness. I mean, how do they know he had health or if he was happy? Just because he was rich doesn’t mean he was necessarily happy. But you know, just for the book, let’s assume that they are right, that King Solomon was extremely happy and rich.

Dedicated to a whole bunch of people… Scrolling, trying to find… There we go, table of contents. Let me spread this book just a little bit so we can see it.

All right. The Key to Winning Every Race. The Activity That Creates Extraordinary Success. The Key That Opens Any Door. The Happiness Secret. Obviously I’m not reading all of them. Winning and Resolving Every Conflict. Turning Your Worst Enemy To Your Best Friend. Disarming the Booby Traps to Success. The Biggest Cause of Financial Loss. Solomon’s Foundation for Success. The Four Qualities That Make You Invaluable, one-oh-five. Yeah, let’s check it out… A little far… One-oh-five. Look, wow. This is a pretty long chapter where it’s 117 and we’re still there. Oh, well, it doesn’t matter. We’ll just pick right here.

All right. I have a proverb. Graciousness, the attribute that raises you up in the sight of others. A gracious woman attains honor. I don’t know if that’s the one I really want to use. That wasn’t like generosity. No, let’s do a better one. The ultimate cause of dishonesty that we may not see until it’s too late. Dishonesty, the consequences of dishonesty that we may not see until it’s too late. Dishonesty destroys the foundation of relationships with others and with God, very interesting. Dishonesty produces never-ending stress. Okay. Why? Deep down inside, you carry a hidden fear that one day your dishonesty will be exposed. You also know you have to keep your story straight. Dishonesty forces you to always think about your past lies, so you won’t say anything contradictory that exposes those lies. All of this creates stress, and we’ve already seen that stress not only robs us of any potential joy, it also ultimately steals our health as well.

Dishonesty ultimately creates unexpected crashes. Every year there are a number of train wrecks, dozens of plane crashes, and millions of car accidents and no one ever boards a train or airplane or steps in the car thinking they’re about to be in a traumatic or fatal crash. I would hope so. Likewise, no one ever tells a lie or hides the truth thinking that doing so is going to destroy the very life that they’re trying to enjoy. But it does. Sooner or later, nearly all dishonesty is discovered by others, and when it does, a crash always results.

That was some heavy stuff right there. Wow. I like how he used the whole airplane analogy and like, you know, no one ever thinks that going into the car might fuck you up. And you know, you never really think of how much a lie… like, this big of a lie, right… Even the little itty bitty ones can really, truly might have, like, a drastic negative effect on the future. Right? So that’s exciting, in that I’m interested in learning a little bit more from this book, The Richest Man Who Ever Lived, King Solomon. Right. And I enjoyed that. It made a lot of sense. Kind of makes you think a little bit. I hope you learn something from it. And I look forward to you reading the article below.