On ad arbitrage, uh, probably one of the best websites out there doing it. Cause you won’t even notice that they’re doing it is CNBC, right? So they get let’s first. Let’s check out
All right. So they get 166 million people a month. Right?
Most of the people are searching it so they don’t have to spend very much money on advertisement. Right now the referral sites are here, whatever they’re direct a lot. And so people are literally just going to CMPC. So that’s what I do every, every morning is I go there. I don’t need anyone to tell me where it is or their Google search it. Social display and referrals are very small. The reason I wanted to bring this page up is this is looking at how many people come in 166 million, right? 166 million people see this ad. Right. And I think this is a Google ad because let’s refresh it. It’s not there all the time was to refresh again. How many times does it come up? So yeah, it’s a nine out of 10. What they hear? We came down here. No, There it is. Here it is. Boom. So that’s nice. And that’s a Google ad word. Cause it’s, it’s picking what I want to see. I have was on some, I was doing some research on some, on some different companies and so paper do pattern. Pager duty probably makes the most sense. It was something I was looking at. So then what we have over here. So that’s that’s one company. All right, here. It is again.
Where is it? See there. It is again. So, so far I’ve seen the same ad three times just by scrolling down, trying to find some, trying to find other things for you.
So let’s just, we’ll just pick anyone. It doesn’t matter. Wait for that as to come in.
So at of course the one that I Oh, okay. Here we go. So from the web here’s Taboola here’s the second one, right from the web. Here’s another Taboola feed. So you get it over here, right? So this is two more. Then over here, you get more from CNBC. So when you’re you’re reading down, you’re like, Oh, what else is there? Same ads, taboo. Again. The sponsored, if you click it tabula, then when you scroll down this right here, again, this, because you know, we’re looking at Joe Biden looking with American flag in the back. So what do you think? Here you go, boom, American flag in the back, this guy, but guess what? That’s an advertisement. More advertisements. So if you noticed, right, so you clicked on this page or I clicked on his page. We’re in politics. The Google ad, just, just on this one particular page. This is why I say CNBC does ad ad arbitrage better than anybody else. This is one, two, Three, four, five, six, seven, eight, Nine, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19. See what you got Susie Orman. But it’s an ad. All right. So you think is in, here you go. Here’s another one. What’s his, whatever his name is, but it’s an advertisement. It’s not a, it’s not CNBC where we’re at 17. Something like that. 18,
1920, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30 30, one 30, two 33 34 35 36 37.
38 39, 40 41 42 43, 44, 45, 46, 47, 48, 49, 50 50, one 50, two 53, 54, 55, 56, 57. So on one page, one page 57 advertisements, 57. Right? And not one of them looks like an advertisement. If you just scroll through here, it doesn’t look like an advertisement, but it’s 57 different ways that they’re generating money. Now I seen a different company too. So let’s go right here.
They’re loading. Give it a second. Sponsored financial content. Right? So you’re over here and you know, obviously sponsored financial content, whatever that means. All right. Well that means it’s an ad by the money. Right? So on this page when it’s just one simple profile page, it doesn’t, I mean, you’ve got one ad that’s trying to come up right here. Three. This is one, two, three ads, right there.
Four, five, six, seven, eight. So on one at profile, page eight, no nine, nine advertisements on a small profile page. Right? So again, if you want to study and understand ad arbitrage, come to CNBC and just look how they did it. They because, and part of the reason, okay. Other newspapers and you know, they make money too. But the way that CNBC does it is the advertisements are so hidden, right? That is so difficult to know what is advertisement. And what’s not because when you look through it will scroll down. This is all, all of these are CNBC, all CNBC, CNBC, CNBC, CNBC, CNBC, CNBC, blah, blah, blah, blah, blah,
Then eventually you’ll get to a point where after you go through all their stuff and their articles, again, you keep seeing this on the side, blah, blah, blah, blah, blah, blah. Make it grow. Well, wherever we were, what I noticed is that they would have CNBC stuff from the web, like seeing like this section would be CNBC. This section would be from the web CNBC, from the web. When they do that, it, it makes it almost impossible to tell which is an ad and which isn’t because the more you scroll you’re like, they just hit it so well. Right. Cause even right here, I mean, these are pro so advertisement as in, so if you want to read this article, right? So there it’s a little, do you know this is an e-commerce site, right? You don’t think he like it is an e-commerce site, but then they’re giving you all this right here. They give you a teaser and then boom, start your seven day trial. All why the while that’s their own personal website or their own personal and, uh, advertisement for their selves for four CNBC. So how many people are going to sign up for that? Like, look, how many different pro articles trending more pro?
And some of these are really old articles. So again, we’re going to some, just sum it up real quick. If you want to get an ad arbitrage study, how CNBC does it. In my opinion, they are bar none the best ad arbitragers out there.